What is Better World Books?
Better World Books recently considered Kiwanis International’s sponsorship designations and opted not to become an “official” Kiwanis partner (known in prior years as a service partner and now referred to as a preferred charity or co-sponsor depending on the support level). That means Better World Books is, quite simply, an independent organization and will not receive the marketing rights and benefits in the Kiwanis Family.
Q: What are the sponsorship levels for corporate entities?
A: Vision partners are for-profit companies that pay a fee (US$150,000 annually) to Kiwanis International in exchange for marketing rights and benefits. Those benefits extend, to some degree, to all Kiwanis family members. As of August 1, 2012, Kiwanis International’s vision partners are the U.S. Army and Nickelodeon. Co-sponsors are for-profit companies that pay a fee (US$50,000 annually) to Kiwanis in exchange for marketing rights and benefits. Rights and benefits for co-sponsors extend to one designated Kiwanis-family group. As of August 1, 2012, there are no co-sponsors for Circle K International.
Q: Are there other opportunities for companies/organizations to partner with Kiwanis?
A: Promotional partners are companies that use a Kiwanis-themed marketing campaign to promote awareness of Kiwanis. As of August 1, 2012, Scholastic, Inc. is a promotional partner of Kiwanis. Preferred charities are nonprofit organizations that are endorsed by Kiwanis International. Kiwanis-family programs support preferred charities through service and fundraising projects. As of August 1, 2012, Kiwanis’ preferred charities are Boys and Girls Clubs of America, Boys and Girls Clubs of Canada, Boy Scouts of America, Children’s Miracle Network Hospitals, March of Dimes and UNICEF.
Q: Why isn’t Better World Books a preferred charity?
A: Better World Books considered Kiwanis International’s sponsorship designations and opted not to become an “official” Kiwanis partner. That means Better World Books is, quite simply, an independent organization. Kiwanis International and Circle K International are not formally encouraging clubs to work with Better World Books. But individual clubs can choose to support Better World Books--or any other organization that’s a good fit for the club’s goals.
Because Better World Books is a for-profit company, it doesn’t meet Kiwanis International’s criteria for preferred charity status.
Q: Isn’t Better World Books a nonprofit organization?
A: No. Better World Books is a self-sustaining, for-profit social venture whose mission is to capitalize on the value of the book to fund literacy initiatives locally, nationally and around the world. Learn more here.
Q: Can my club still conduct book drives for Better World Books?
Q: Will my club receive funding for book drives?
A: Yes. There have been no changes to the funding model for book drives.
Q: How does the Better World Books fundraising program work?
A: Sign up: Start with the Better World Books contact form.
Organize the drive: Get volunteers and set goals for your drive.
Promote the drive: Get the word out via Facebook, posters, text messaging, smoke signals—whatever will work on your campus!
Sort the books: Empty your bins when they’re full and sort the books.
Box and ship: Schedule your free shipment of books through RUFIS.
Q: How much money can my club expect to earn from book drives?
A: Monies earned vary with the quantity and quality of books collected and accepted into the BWB inventory.
Q: How will my club receive information from Better World Books?
A: Please direct questions to the designated Better World Books service representative.
Nancy Zhang, UNICEF-Eliminate Ambassador, CKI Service Committee
Q: My club is interested in launching a book drive. Whom should I call to get information about how to host one?
A: Your club can register to host a book drive via the Better World Books contact form.
Q: Will The Eliminate Project still be one of the charities we can donate our book drive money to?
A: Yes. Please designate The Eliminate Project as your club’s charity of choice when you register your book drive.
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